When Branding, Be Consistent

BrandingIronDeveloping a brand for your business is an important step in becoming a successful entrepreneur. It is particularly important for an online business owner because of the vast amount of competition and how everything is judged on a visual basis before anything else. When someone comes across your website, your ads, your blog posts, social networking pages and videos, it’s a visual-first experience. Branding is so important online because it makes people visually familiar with your business through consistency.

There are likely hundreds, if not thousands, of businesses like yours that exist online, but that certainly doesn’t mean you can’t succeed. If you brand your business effectively, you will have a much easier time obtaining your share of your industry’s market. The key to creating a successful brand is not so much the brand itself, but how consistent you are with it.

Two of the key components of a personal brand are design and values. The design of your brand includes your logo, colors and website. You don’t need to have a fancy or crazy logo to make your business recognizable. You just need something that is appealing with complimentary colors that will make people familiar with your business. You should use your logo and colors in every piece of marketing you send out, even if you’re just commenting on someone’s blog post or sending out an email; the more awareness you create around your brand the better.

The values you set out for your brand will play a significant role in the way your business is viewed so it’s important to think of these carefully. Think of what you want your brand to stand for and what your customers want from you as a business; once you decide on a few key values you’ll want to make sure you carry them out with each and every action you take so that your customers receive a consistent experience and your brand strengthens. If one of your key values is quick service, be sure to reply to emails and messages as soon as you can to uphold your brand’s name.

Research the most successful brands in the world and you’ll see how consistency plays the biggest part in the branding process. Being true to your brand is all it takes to make your business known around the world on the internet.

By Cori Rizzo

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