Can You Become a Professional Internet Marketing Consultant?

Becoming a professional internet marketing consultant is a business opportunity that individuals who are well-versed in e-business and internet marketing may be interested in pursuing. If you are new to internet marketing, you could certainly become a professional internet marketing consultant; however, a lot of preparation is needed because providing professional services as an internet marketing consultant requires knowledge and experience with a variety of different types of internet marketing.

If you are interested in become a professional internet marketing consultant you should analyze your internet marketing skills, identify your strengths and weaknesses, and craft a plan for educating yourself and strengthening your internet marketing skills in areas that are lacking. Developing your expertise in the field of internet marketing prior to offering services as an internet marketing consultant is crucial.

As an internet marketing consultant you will come in contact with a variety of clients with varying levels of knowledge about business and internet marketing. Some will be completely new to business and will need basic guidance from their internet marketing consultant in regard to basic business matters as well
as entry-level internet marketing concepts. On the other hand, you may have business professionals who are seasoned in business and marketing but are clueless about internet marketing. Last but not least are the e-business professionals who commission an internet marketing consultant for research, planning and internet marketing services including management of marketing campaigns.

As an internet marketing consultant you can provide full-service consultations, or you can target specific internet marketing areas in which you have gained expertise. Sometimes the latter is best because not only is there less for you to learn which enables you to truly provide expert services, but a narrowed scope of services can also provide a niche market which gives you potential for developing a thriving practice as an internet marketing consultant.

Niche areas you may wish to pursue as an internet marketing consultant include:

1. Market research

2. Preparation of marketing plans and/or business plans

3. Search engine optimization

4. Pay-per-click campaign management

5. Email marketing

6. Viral marketing

7. Link campaign management

8. Ezine advertising

9. Newsletter publishing

10. Distribution of expert articles

11. Media campaigns

12. Copywriting

13. Website development

14. Web hosting

15. Coaching services

16. Training and education

17. Publication of internet marketing books

18. Operation of a subscription service with

These are all services that an internet marketing consultant may offer. The service menu for an internet marketing consultant may focus on one specific type of internet marketing, a few different types of services, or full-service internet marketing consultation that includes all of the suggested services and even more. While providing some of the service offerings would require an internet marketing consultant to pursue self-development opportunities through continuing education and experience, some areas are easy to master without extensive experience or training.

When you specialize in a specific area of internet marketing, the fact that you are specialized can actually build your credibility as a professional internet marketing consultant. You can also participate in online forums about internet marketing or publish expert articles about internet marketing which can position you
as an expert in internet marketing consultant further building trust and credibility which will enhance your business through word of mouth referrals.

With the exception of web hosting, no expensive equipment is needed to provide services as an internet marketing consultant. To provide services as an internet marketing consultant you will need access to various resources and publications which will keep you abreast of changes in the internet marketing industry. Basic computer equipment and some specialized software may also be necessary. The most important factor to remember is – to be a professional and credible internet marketing consultant you must develop expertise in whichever area of internet marketing you wish to consult in.

Author: Christopher J Enders
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