Marketing Week: June 10, 2012

Here’s our weekly recap of what happened in the digital marketing world, as reported on other places across the web.

Learn The Mistakes Brands Are Making With Content Marketing… So You Don’t Repeat Them June 08, 2012 8:00:42 AM

The content experts who work with the CMI Consultants program share a few of the mistakes they see brands making in their content marketing efforts. Check out these mistakes, so you don’t repeat them. The experts also offer lessons from companies that are getting it right.

Is It Google’s Fault You Got Hit By Penguin? June 07, 2012 4:52:10 PM

Since Google unleashed the original Penguin update, there has been a lot of finger pointing at the search giant. That continues to this day, and will likely continue for the foreseeable future, not unlike we’ve seen with the Panda update. …

Forget SEO: Here’s How to Write a Post That Goes Viral June 04, 2012 12:00:35 PM

You don’t have to write in order to get the attention of Google algorithms… you have to write in order to get the attention of people who will share it. So, let’s kick SEO to the curb and just write viral posts. If you think that sounds like I’m out of my mind I can […]

Danny’s Rant: If You Are a Link Builder (or think you are) You Need to Listen to This June 07, 2012 4:57:19 PM

Danny Sullivan ranted a bit at a session at SMX Advanced in Seattle this week. It is a fantastically beautiful rant of truth. If you offer link building as a service or if you think you are great at link building you need to listen to this and then listen again. Danny also published Link […]